'Park Assist' the new buzz words
The new buzz phrase for car marketers is ‘Park Assist’. This is where your car literally parks itself, so we are going to look into this a little further. We’ll show you some very clever and amusing TV commercials later which demonstrate the totally ‘hands free’ parking ability, but first we thought we’d do a survey of all the parking aid devices available to you now.
THE BASICS
Best Ever Private Sale Ad?
There’s a guy in the UK who wants to sell his car. It’s a Porsche and he’s probably created the best private car ad ever.
His name is Peter Bohus and he starts off in the ad with some fascinating copywriting:-
Towing it right.
Every now and then, most of us have need of a trailer. There are many different trailers and loads one can tow. There’s the camping trailer for the weekend away; or what about the caravan, instead, for a little more luxury. Perhaps some of us will have a horse and will require a vehicle to tow the horse float. Most of us could do with a small trailer to get rid of household rubbish to the dump. One thing that’s very easy to do, particularly if you have little experience, is to mismatch a heavy load to a small tow vehicle. Now there’s no way a Mini is going to pull a tandem trailer full of wood without straining. What are some things to look out for?
Google Self Drive Car Crashes – but don't panic.
We wrote about the amazing driverless car from Google a couple of months ago. We’ve just heard the embarrassing news that it’s crashed! But relax. It seems that it was not in the ‘driver free’ mode, so the ‘driver in control’ is probably a lot more embarrassed than the boffins themselves.
Level 2, 9 Help Street