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What's Happening At Holden?


 Closing Down?

Lost export orders?

Being sold off?

We’ve heard all the rumours and speculation from scaremongers following the parent company’s problems in the USA.

But how does it impact on Holden in Australia?

General Motors in the US has filed for bankruptcy protection, and the Obama administration (along with its Canadian counterpart) plan to take a controlling stake in the company prior to it emerging from bankruptcy protection in about three months.

A leaner, streamlined GM will re-appear after serious surgery.

Part of this cost-cutting programme is the proposed sell off of its European brands, Vauxhall in the UK and Opel in Germany.

They have also cancelled a big export order from Holden for Pontiac cars bound for the US.

But Holden are still very much upbeat!

Their managing director, Mark Reuss, has told the press that Holden is not for sale!

It has NOT been put on the market and they are not entertaining any offers for the company- at least in the near future.

In fact, Holden are currently gearing up to produce their most important small car in their history, the Holden Cruze.

Launched this month, the Cruze will initially be imported from GM’s manufacturing plant in Korea, but it is slated for local production in 2010 alongside the Commodore.

The pricing for the Cruze is extremely competitive and reflects Holden’s determination to make a mark for the car in Australia, and stay here for the long term.


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    March 24th, 2010 at 3:50 am