As seen on:

SMH Logo News Logo

Call 1300 303 181

Australia’s Best New Car News, Reviews and Buying Advice

Kia Ad – Grandmaster Flash

It’s like a jungle, sometimes it makes me wonder. How I keep from going under…

Don’t normally comment on car advertising but probably should do a little bit more because there are some weird and wonderful ads out there.  Some car ads have been shockers but some are very memorable.  Other just hit the spot for some reason.  Probably not surprising when you consider the amount of money car makers pour into TV adverts, there’s going to be plenty of notable hits and misses.

I reckon the latest Kia ad for the Sportage is a ripper.  The tune is as catchy as you can get and I reckon Kia have zeroed in perfectly on the Sportage’s target market  – that 30-ish age bracket or perhaps it’s being even more precise and targeting new families? (maybe that’s why I like it so much!)

At any rate, it’s a great step forward for Kia who have at time struggled with their image – certainly is as far as the coolness scale goes.  Anyway, have a watch below and I challenge you not to utter or hum the following for the rest of the day… “Don’t push me cos I’m close to the edddgge…”

Close to the edge

Kia Sportage Rap Ad

Watch the Kia Ad here!

Let us know what you think about the ad in the comments below!

Note:  The song was originally released in the early 80’s by GrandMaster Flash and the Furious Five.  Entitled ‘The Message’ it was a defining moment in hip hop and rap.


  1. Danielle says:

    This ad is terrific… It’s a spitting image of my brother…

    September 3rd, 2010 at 11:38 pm

  2. Michelle says:

    I really love this ad and could watch it a million times over and yes, I do feel a little bit cool when I watch it, despite being a 36 year old Mum! Shame he never got to finish the song though!!

    September 4th, 2010 at 10:23 am