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Car Makes By State!

Thanks to some collaborative work with our friends at Progressive Insurance, we’ve got the results of some very interesting analysis on the distribution of car makes by state or territory using the data from the 2012 Survey of Motor Vehicles by the ABS.

Simply select the car make you are interested in and the map will show you the total number of vehicles registered in each state and the penetration – the number of that model of car against total vehicle registrations.

car penetration

Here are a few interesting examples:

South Australia is the hotspot for Holden ownership.  In fact there are nearly 50% more Holdens per head of population, than you would find in Queensland.  Loyalty to local manufacturing perhaps?

Are the British expats in Western Australia responsible for the high penetration of Land Rovers?

And if you own a Citroen and live in the Northern Territory… well you’re one of only 35!

It’s an interactive map so please have a play around with the figures and see .  Choose a make on the left-hand-side, check out the numbers of vehicles registered then hover over each state to see the percentages.

Pop back here and let us know what you found!


  1. Peter says:

    The NT is interesting – Toyota dominates, presumably due to all the Hilux’s and Landcruisers needed in the outback.

    Prestige cars concentrated in VIC and NSW as you might expect.

    October 25th, 2013 at 1:40 pm

  2. Phill says:

    Where are the Mazdas?

    October 25th, 2013 at 2:05 pm

  3. Neil Sheehan says:

    I bought a Jeep! no Jeeps mentioned

    October 25th, 2013 at 2:06 pm

  4. Ross says:

    Curious to know why Mazda don’t rate in top 25 yet Triumph does?????

    October 25th, 2013 at 2:06 pm

  5. Rob says:

    Well that’s no good for me, where’s the Ssangyong. My Stavic has been awesome as a people mover, reliable, comfortable, economical and full of features the others don’t have. Fair go !

    October 25th, 2013 at 2:18 pm

  6. David says:

    Whoops – sorry all. Jeep, Mazda and Ssangyong (cough) all glaring omissions. Sorry about that – we will try and track down this data and add it to the map.

    I think our programmer has a soft spot for Triumphs!

    October 25th, 2013 at 2:36 pm

  7. Ritchie says:

    Boy oh boy, shows your data is skewed when the top selling medium car for the last 5-5 years (Mazda) dosent appear.

    A bit like Coles(Westfarmers) & Woolworths not being in petrol selling with a map showing Ampol as the leader in Australia.

    Triumph disappeared a looooong time ago

    October 25th, 2013 at 4:29 pm

  8. GC says:

    I have a Mazda and an Alfa. Neither get a mention, yet triumph does !!

    October 25th, 2013 at 4:46 pm

  9. Lainey says:

    Waiting on the Mazda results

    October 25th, 2013 at 9:48 pm

  10. David says:

    Congratulations Rob for buying what almost all surveys regard as the ugliest car made. Guess someone has to buy them…

    October 26th, 2013 at 7:12 am

  11. Perry says:

    Where is Great Wall, They have been going gang busters over the last few years.

    October 27th, 2013 at 9:25 am

  12. Barb Rab says:

    I drive a Renault and it seems that a signifcant number of NSW drivers do too! Great car – it’s the second one I’ve bought in the past 5 years!

    October 28th, 2013 at 9:48 am

  13. David says:

    Again, apologies for the omissions!

    We now have the data on Mazda, Jeep & Ssangyong!

    October 28th, 2013 at 10:07 am