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Movers and Shakers: The Numbers from 2014.

2013 corolla wagonCardigan wearers around the country have erupted into cheers of joy after news of their favourite car, the Toyota Corolla, was the highest selling car in Australia for 2014. Meanwhile, there were tears of red and blue as figures for the once mighty Holden and Ford brands showed that, in 2014 at least, the love affair was over. The red lion delivered just 106000 cars whilst the blue oval found just 79703 new homes, its worst result in 23 years and the tenth year in a row the numbers have fallen. Industry analysts were heard to mutter that it was all Tony Abbott’s fault whilst others complained that it was the Kardashian family’s fault because they’d sucked all of the usable oxygen from the atmosphere, making people hallucinate and believe that an SUV was actually pink, flew and had a curly tail. What’s notable about the Ford sales disaster (even with a $200 offer put forward by an attractive brunette) is that it’s across the board, not just the once indomitable Falcon and trusty Territory.

The last time the bird car led the list was in 1995, with a sniff over 81000 being parked in new driveways, whilst 1985 saw the blue oval peak at just under 171000.2015_ford_falcon_xr6_02_1-0814-mc 819x819

Toyota’s Japanese nemesis, the name challenged Mazda (relying on simple numbers rather than alphabetical wordy type stuff for names), is well placed for a tilt at the crown, with 100700 numbered cars leaving dealerships, but they themselves are under threat from Korea’s Goliath, Hyundai. A mere 700 veehickles separated the two at year’s end and with new models an updates due for 2015, there’s little doubt that the car version of Samsung is on a charge. Back to the T and M brands: Corolla and 3 swapped the lead three times in five months after July, when the T car finally slipped past with a mammoth lead of……21 sales.

Although Toyota looked the goods in 2014, like endless views of Miley Cyrus’s wrecked balls, even they got a bit on the nose. It was the third year in a row we saw the numbers tumble for the big T; they’ve been on the down pointed slope since ’08, when over 238K Toyotas were sold, in 2014 that tumbled to 203500. Adding to the fire is the sheer and simple fact that we Aussies can’t be stuffed buying Aussie cars (not that’s to be an issue soon) with less than one in ten cars bought being kangaroo flavoured. A mere decade ago, in 2005, it was one in four. How times change…

Ford, however, is due to see a complete revamp of their range over the next two years, including the release of the Mustang, finally engineered at the factory for right hand drive; for blue oval fans, this can’t come quick enough. For followers of the red lion, it’s still unconfirmed if the GM brand will send their tudor down under. The same goes for Chrysler/Dodge with some beautifully shaped vehicles available in the states, along with some hi-po mumbo. Personally, I’ve crossed everything that’s crossable to hope they move some metal down here.