{"id":9884,"date":"2019-09-06T14:28:11","date_gmt":"2019-09-06T04:28:11","guid":{"rendered":"https:\/\/www.privatefleet.com.au\/blog\/?p=9884"},"modified":"2020-06-20T00:07:28","modified_gmt":"2020-06-19T14:07:28","slug":"women-and-their-new-car","status":"publish","type":"post","link":"https:\/\/www.privatefleet.com.au\/blog\/buy-new-car\/women-and-their-new-car\/","title":{"rendered":"Women and Their New Car"},"content":{"rendered":"

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According to recent Forbes research, 62% of new car buyers in America are women.\u00a0 They also suggest that 85% of new car buys are influenced by women.\u00a0 Australia can\u2019t be too far behind these stats, either.\u00a0 But when it comes to spending habits, men and women are still vastly different, with very different priorities for their money.\u00a0 Research shows that men are more likely to splash out and buy big, whereas women focus more on lifestyle which also means being comfortable with spending money on a new car without the guilt.\u00a0 These spending habits and goal orientations do also align with what sort of cars women and men generally buy.<\/p>\n

Think about this for an example.\u00a0 Just over 90% of those purchasing a Ferrari are men.\u00a0 Men tend to love big, fast cars more and are image conscious, like to focus on style and are more likely to be turned on by a car\u2019s technology.\u00a0 On the other hand, generally speaking, most women tend to be more concerned with how reliable and safe their new car will be, the car\u2019s style and colour, and whether it will fit her needs.<\/p>\n

A few years ago Autogenie did a bit of research from a random sampling of around 6000 brand new vehicles that were purchased back in 2013, and it was consistently divided between male and female buyers.\u00a0 The study noted that women bought small cars and SUVs, while men preferred to buy sedans and ute\u2019s.\u00a0 Interestingly, the most popular vehicles that were purchased by male buyers were the Ford Mondeo, the Ford Ranger ute and the Toyota Hilux ute. \u00a0Women new car buyers preferred buying the Mazda6, Toyota Kluger SUV and Holden Barina city car.<\/p>\n

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Mazda3 a Winner With Women<\/p><\/div>\n

The study also revealed that both male and female new car buyers liked the Mazda3.\u00a0 Both the Mazda CX-5 and Volkswagen Golf made it to the best five most accepted models that men and women liked equally.\u00a0 Among the male buyers, the larger Holden Commodore was well-accepted, finishing as the 4th\u00a0most wanted model. \u00a0On the other hand, female customers preferred to buy smaller cars, and these were the Mazda3, Hyundai i30 and VW Golf.<\/p>\n

But let\u2019s, for moment, take the gender comparison out of what drives a buyer to buy a particular type of new car, and we find that everyone has different priorities for purchasing a new car.\u00a0 The car\u2019s fuel economy, purchase price, looks, interior space, and the number of luxury items and gadgets will all be factors which will tip the scales toward buying one new car from the other.<\/p>\n

The ways people are buying new cars are also changing.\u00a0 A lot more people now use online reviews and online guidelines to get an idea about vehicles they would, or might like to, buy.\u00a0 Particularly women are turning to their social networks \u2014 both online and offline \u2014 for vehicle recommendations, according to Cars.com research. \u00a0Women like to turn to their friends and family for recommendations of what new car to buy because they don\u2019t have a specific car in mind that they want to get.<\/p>\n

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Hatch, Sedan or SUV?<\/p><\/div>\n

Women are looking for a vehicle that will fit their lifestyle, so they will need something for hauling their big dogs to the beach or something for traveling safely on back roads or something that\u2019ll make the city traffic and tight spaces less stressful. \u00a0Women focus on safety, reliability and comfort. They\u2019re also less brand loyal than male new car buyers.\u00a0 These findings have been backed up by J.D. Power research. \u00a0Men will be more common to place performance and style on their car want list, as well as the latest technology like panoramic moonroofs and multimedia systems.<\/p>\n

Buying a\u00a0new car\u00a0is always exciting.\u00a0 During August, in Australia, the top-selling cars (in order from most bought to least) were:\u00a0 Toyota Hilux, Ford Ranger, Toyota Corolla, Hyundai i30, Toyota\u00a0RAV4, Mazda3, Toyota LandCruiser, Mazda CX-5, Mitsubishi Triton and the Nissan X-Trail.\u00a0 I wonder which ones were bought most by women? http:\/\/credit-n.ru\/avtokredit.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

According to recent Forbes research, 62% of new car buyers in America are women.\u00a0 They also suggest that 85% of new car buys are influenced by women.\u00a0 Australia can\u2019t be too far behind these stats, either.\u00a0 But when it comes to spending habits, men and women are still vastly different, with very different priorities for […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-9884","post","type-post","status-publish","format-standard","hentry","category-buy-new-car"],"_links":{"self":[{"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/posts\/9884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/comments?post=9884"}],"version-history":[{"count":2,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/posts\/9884\/revisions"}],"predecessor-version":[{"id":11008,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/posts\/9884\/revisions\/11008"}],"wp:attachment":[{"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/media?parent=9884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/categories?post=9884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/tags?post=9884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}