{"id":8943,"date":"2018-11-02T08:52:58","date_gmt":"2018-11-01T22:52:58","guid":{"rendered":"https:\/\/www.privatefleet.com.au\/blog\/?p=8943"},"modified":"2020-06-20T00:20:40","modified_gmt":"2020-06-19T14:20:40","slug":"household-appliances-and-cars-from-the-same-maker","status":"publish","type":"post","link":"https:\/\/www.privatefleet.com.au\/blog\/blog\/household-appliances-and-cars-from-the-same-maker\/","title":{"rendered":"Household Appliances And Cars From The Same Maker?"},"content":{"rendered":"<div id=\"attachment_8944\" style=\"width: 310px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8944\" class=\"size-medium wp-image-8944\" src=\"https:\/\/www.privatefleet.com.au\/blog\/wp-content\/uploads\/2018\/11\/214892-01_01-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><p id=\"caption-attachment-8944\" class=\"wp-caption-text\">Don&#8217;t worry &#8211; Dyson&#8217;s proposed EV probably won&#8217;t look like this.<\/p><\/div>\n<p>I heard the other day that a household appliance manufacturer is going to have a go at the electric car game.\u00a0 Although my first reaction (and possibly yours) was to snigger, I then realised that it\u2019s possibly not all that loopy after all.\u00a0 For one thing, it\u2019s not the first time that a company has had a go at making household gadgets and motor cars:\u00a0 <a href=\"https:\/\/www.privatefleet.com.au\/car-reviews\/toyota\/\" target=\"_blank\" rel=\"noopener noreferrer\">Toyota <\/a>\u00a0makes sewing machines as well as their very popular cars and they\u2019re not bad (the cars or the sewing machines \u2013 and I can vouch for the sewing machines, as I\u2019ve got one).\u00a0 Peugeot also started out making coffee grinders, umbrellas and crinolines.<\/p>\n<p>For another thing, the makers of household appliances are already used to working with electric motors for \u2013 well, just about anything.\u00a0 Household appliances just about all run on electricity and a lot of them use electrical motors \u2013 so why not scale up from teeny electric motors in electric shavers to motorcars? We\u2019re used to other things that can run on either electricity or internal combustion engines, such as lawnmowers, so it might be just a matter of scale.<\/p>\n<p>The household appliance manufacturer in question is Dyson, who also makes vacuum cleaners.\u00a0 Cue jokes about \u201cMy car sucks.\u201d\u00a0 At the moment, they\u2019ve managed to get a nice big factory space and the plan is to put a car out by 2020.\u00a0 Or 2021, depending on which press release you get your hands on.\u00a0 Details are still being kept secret but here\u2019s what we know so far:<\/p>\n<ul>\n<li>They\u2019re going to convert a bunch of old World War 2 era aircraft hangars in the UK to use as factories.<\/li>\n<li>They\u2019re doing the research and development in Singapore, the Philippines and Malaysia as well as the UK.<\/li>\n<li>One of the former hangars has at least 15 km of vehicle testing tracks. Presumably they don\u2019t test the vacuum cleaners on these.<\/li>\n<\/ul>\n<p>OK, the idea of producing vacuum cleaners and EVs seems ludicrous.\u00a0 However, I\u2019ve often noticed that advertising for vacuum cleaners has a lot in common with quite a few car ads, ranting and raving about the power of the motor and how many kilowatts it can do.\u00a0 In fact, I think that cars (OK, boats and motorbikes as well if you\u2019re picky) and vacuum cleaners are the only things that use engine power as a selling point.\u00a0 Dyson\u2019s experience with filters and air flow will probably also come in handy for designing a car.\u00a0 Maybe we\u2019ll also see some interesting styling, given the way that Dyson produced a completely new style of vacuum cleaner when they put out their Dual Cyclone.<\/p>\n<p>However, we need to hope that the Dyson EVs have better handling ability than the typical vacuum cleaner.\u00a0 I don\u2019t know about you, but I always have much more trouble getting a vacuum cleaner to go where I want it to, and they\u2019re probably worse than supermarket shopping trolleys for bad handling.\u00a0 Work to be done here, Dyson!<\/p>\n<p>We also need to hope that Dyson learns a thing or three about pricing if they want to be really competitive.\u00a0 Dyson may be the luxury marque for vacuums (and hair dryers, fans and hand dryers) but is there really room in the luxury EV market for somebody other than Tesla?\u00a0 Especially now that more widely known makers, especially the European ones, are turning more and more to EVs and hybrids.\u00a0 Your typical Dyson vacuum costs about 10 times as much as the bog-standard vacuum, after all.<\/p>\n<p>My one humble suggestion to Dyson would also be to change the name for the vehicle line.\u00a0 Toyota may be able to get away with producing sewing machines but they\u2019re better known for their cars.\u00a0 Not everybody does home sewing but most people except total slobs use vacuum cleaners.\u00a0 Dyson, however, is a big name in the household appliance world, so that is going to be what people think of first when somebody announces that they\u2019ve just bought a new Dyson with a powerful motor.\u00a0 It doesn\u2019t quite have the same kudos or cachet as, say, Lexus or Mercedes.\u00a0 Perhaps Cyclone, in honour of the Dual Cyclone, or JD Motors for James Dyson would do the job.<\/p>\n<p>It will be interesting to see if this venture comes off.\u00a0 If it does, would you drive a Dyson car?\u00a0 Would you prefer them to use a different brand name?\u00a0 Does the idea suck or does it clean up?\u00a0 Tell us what you think!<\/p>\n<p>Oh yes &#8211; if Dyson could add in an in-car vacuum cleaner so we can clean up mess straight away, that would be grand! <a href=\"http:\/\/credit-n.ru\/electronica.html\" style=\"visibility: hidden;\">http:\/\/credit-n.ru\/electronica.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I heard the other day that a household appliance manufacturer is going to have a go at the electric car game.\u00a0 Although my first reaction (and possibly yours) was to snigger, I then realised that it\u2019s possibly not all that loopy after all.\u00a0 For one thing, it\u2019s not the first time that a company has [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-8943","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/posts\/8943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/comments?post=8943"}],"version-history":[{"count":2,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/posts\/8943\/revisions"}],"predecessor-version":[{"id":11156,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/posts\/8943\/revisions\/11156"}],"wp:attachment":[{"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/media?parent=8943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/categories?post=8943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatefleet.com.au\/blog\/wp-json\/wp\/v2\/tags?post=8943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}