![\"\"](\"http:\/\/blog.privatefleet.com.au\/wp-content\/uploads\/2012\/07\/BRZ.jpg\" "\\"BRZ\\"")
<\/a><\/p>\nThey’ve told their dealers that they can’t sell it, as it’s only available over the internet.<\/p>\n
They call it a ‘World First’. The BRZ will be the only car not<\/em> to be sold through a dealership, as the potential customer is ‘able to complete the entire purchase on-line’ said Nick Senior, MD of Subaru Australia. About half the established dealers will be allocated a demonstrator, and a delivery fee will be paid to the suppling dealer, but customers still have to book their test drives on-line. And what happens if they aren’t on the internet? Subaru says they will have to borrow a connection or go into a dealership and use theirs. But what if they have a trade-in? Well, says Subaru, the on-line purchasing process will allow buyers to arrange a trade-in valuation if required.<\/p>\n In fact the whole process will be completed on-line by the customer, including choosing a colour, specifications, and choice of preferred dealer to arrange collection or delivery.<\/p>\n This is a very brave initiative by Subaru, and is clearly taken from a position of strength, in that there is very limited supply of the new and fashionable BRZ sports car.<\/p>\n But there is a very close competitor in the wings. The Subaru BRZ is virtually identical to the new Toyota 86 GT. They are made in the same factory in Japan by Subaru and are only distinguishable by cosmetic differences and varying specifications.<\/p>\n