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Is It Worth Holden On?

A recent post to Private Fleet’s facebook page has given rise to plenty of passionate, robust, thought provoking discussion. The subject? Holden and the new Commodore.

It seems there’s a couple of factors that have sparked what appears to be mostly “against” comments; largely, the fact there’s no V8 and that it’s front wheel drive. Yes, we know there’s the all wheel drive, but that’s only available with the V6. Only occasionally does the fact it’s no longer a locally manufactured product crop up, such as this: ” Doesn’t matter if designed in Australia, what mattered is assembled in Australia so that Australians have jobs. Is it any wonder our welfare bill is going up. Now most of car price goes overseas just like a lot of our income tax does.”

And that is a fair point. Harking back to our interview with then head of PR at Holden, Sean Poppitt, he’d said that workers were being as much assistance as possible to find different roles or be given a payout once manufacturing ceased. But it did mean that the manufacturing side of the skill-set workers had has either been lost or relocated to an area that’s not using that skill-set.

But back to the car itself. It seems that many feel that their loyalty has been questioned by Holden’s decision to shut shop and continue with the nameplate. Again harking back to Poppitt, he said that the reason the name was kept WAS because of feedback from Commodore owners.
Loyalty can also give rise to misguided faith, as seen here: “Serves them right, close Australian factories and still have the hide to call imported cars a Holden and think we won’t notice.” This could very easily be seen as overlooking all BUT the VF Commodore from Holden were and had been imported cars for a couple of decades at least, as opposed to the 1970s with Toranas, HQ through to HZ Kingswoods and the Commodore VB and VC being built here.

Then there’s the look of the ZG. Somewhat smaller overall than the VF, with looks more similar to Japanese maker Mazda’s 6 than the bloky, broad-shouldered, VF, there’s been comments about how it doesn’t look like what we’ve had over forty years: “The car is ugly and does not resemble a Commodore and the once loyal consumers are turning to superior Japanese and european manufacturers to get what they want.”

Let’s look at this in a bit more detail. The VB through to VK were effectively the same, before a re-skin for the VL. Then there was the complete overhaul for the VN, a bare facelift for the VP, before the VR and VS. Along came the VT and VX, then the facelifted VY and VZ. Where could we say the VT resembled the VB or the VY resembled the VL?

Regardless of the opposing points of view it’s clear that a substantial amount of disquiet is out there in regards to the ZG Commodore. As the four words used sagely go: only time will tell.

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