Comments on: What’s In A Name? https://www.privatefleet.com.au/blog/home/whats-in-a-name/ News and views about cars in Australia Fri, 19 Jun 2020 15:38:12 +0000 hourly 1 https://wordpress.org/?v=6.1.5 By: Anton Blahak https://www.privatefleet.com.au/blog/home/whats-in-a-name/#comment-4132 Fri, 24 May 2013 11:32:40 +0000 http://blog.privatefleet.com.au/?p=2640#comment-4132 When I was a young boy in Austria the car makes HORCH and WANDERER where still
around that was 1946-50 they where pre war manufactures.By the way Horch means
listen and the latin word Audire means hearing,so I don’t think Horch translates into
AUDI. There was an other pre war make called DKW ,Iknew that car I owned one
it was later DKW 3=6 and had a 3 cylinder 2 stroke engine it was renamed AUTO UNION
Out of this AUDI was born after the company changed hands a few times.So I know a bit
of history of Audi,but Iam not quite shure of yhe name,I would say Steve and Gary are
right.

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By: vincent https://www.privatefleet.com.au/blog/home/whats-in-a-name/#comment-4121 Wed, 22 May 2013 03:10:19 +0000 http://blog.privatefleet.com.au/?p=2640#comment-4121 Horch was forced to leave the company he had founded in 1909. He then founded Audi in 1910 and the first cars bearing the new company name appeared in that year. Horch is “hark” in English (as in the Christmas carol Hark the Herald Angels Sing). Audi is also the Latin for “to hear”. Horch had attempted to use the original name of Horch for his new company, but was prevented from doing so by the orginal company. So he opted for Audi.

Auto Union was not set up until 1932 to rival the racing supremacy of Mercedes Benz. The four circles represent the four companies that merged: ie AUDI, DKW, Horch and Wanderer. Audi is not an acronym of the four merged companies.

So, no, Audi existed for 22 years before Auto Union and is indeed “Hark” in Latin.

Incidentally, Daimler Benz supplied two racing cars to Emil Jellinek which he named after his daughters: Mercedes and Maja (pronounced “Maya”). Although virtually identical, the car Maja did not enjoy the same racing success as Mercedes. So the company was re-named after Mercedes. Otherwise the company may well be known as Maja Benz today.

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By: David https://www.privatefleet.com.au/blog/home/whats-in-a-name/#comment-4120 Wed, 22 May 2013 03:06:28 +0000 http://blog.privatefleet.com.au/?p=2640#comment-4120 I thought FIAT stood for Fix It Again Tony

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By: Laurie https://www.privatefleet.com.au/blog/home/whats-in-a-name/#comment-4118 Wed, 22 May 2013 02:52:29 +0000 http://blog.privatefleet.com.au/?p=2640#comment-4118 Very interesting article Megan.
Being a romantic I prefer your background rather than the simple (Germanic) acronym proffered.
Good work.
Regards,
Laurie

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